- Memory card brand KLEVV will be the exclusive gaming PC memory sponsor for T1 Entertainment & Sports (T1) until January 2021.
- The KLEVV logo will be featured on T1 jerseys and teams will use the company’s DDR4 gaming memory, SSD, microSD cards, and USB products.
- T1 is a joint venture between SK Telecom and Comcast Spectacor, the former of which is part of the SK Group that wholly owns KLEVV parent company Essencore.
T1 Entertainment & Sports (T1), the joint venture between SK Telecom and Comcast Spectacor, has named KLEVV a jersey sponsor and the exclusive gaming PC memory partner for all of its competing categories until January 2021.
Under the partnership, T1 teams in League of Legends (LoL), Dota 2, PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), Fortnite, Hearthstone, and Apex Legends will use KLEVV DDR4 gaming memory, SSD, microSD cards, and USB products. The KLEVV logo will be prominently displayed on T1 jacket and jersey sleeves, as well as the official T1 website and social media channels. The deal was brokered by Lagardère Sports.
KLEVV’s parent company, Essencore, is wholly owned by SK Group, the conglomerate that includes SK Telecom.
South Korea-based SK Telecom T1 was founded in 2012, and its League of Legends team has is one of the best in the world, having won three World Championships, as well as five other major titles including the 2016 and 2017 LoL Mid-Season Invitationals. The team recently won their eighth League of Legends Champions Korea (LCK) Championship, and qualified for the LoL World Championship Quarter Finals.
T1 Entertainment & Sports launched with teams in both South Korea and the U.S. Under the joint venture with Comcast Spectacor, SK Telecom T1 has been shortened to “T1.” On Oct. 8, T1 revealed a new logo to reflect these changes.
“We’ve been supporting [SK Telecom T1] since 2015, and have seen a strong uptake in our brand amongst younger audiences due to the strength of our association,” KLEVV Head of Marketing Jay Lee said in a statement. “The opportunity for us to come on board as official gaming memory partner is one that we’re extremely passionate about, as we continue to support T1 [Entertainment & Sports] in their rise in esports.”